Budweiser strengthens ties with Orange Show Speedway
by taking on sponsorship of Legends Cars division
SAN BERNARDINO, Calif. (Jan. 26, 2010) - Budweiser, the legendary American beer, is joining Best in the West Racing and the INEX Legends Cars for an exciting season of racing at Orange Show Speedway.
The Budweiser Legends Cars series will be an integral part of the racing activity at the speedway, with 15 races during the 29-night season that is scheduled to begin March 20 and continue through Oct.16.
The agreement continues and strengthens an association that began last year, when Budweiser became the official beer of Orange Show Speedway and one of the major sponsors for Best in the West Racing's inaugural season at the historic, ASA-sanctioned quarter-mile oval.
It is, however, the first time Budweiser has elected to sponsor a racing division and Rich Leavitt, director of marketing for Anheuser-Busch Sales of Riverside, said the involvement with the popular, competitive Legends Cars "lets us get our feet wet in terms of a series sponsorship before we look at jumping into a bigger division.
"This is our second year with Best in the West Racing and we believe they're a first-class organization. We've enjoyed our relationship with the McCrays and hope to continue it into the future.
"The benefit of the sponsorship is that it lets us connect with our customer base by being associated with and helping support events and properties that are important to them."
Rick McCray, the San Bernardino businessman and former NASCAR racer who promotes Orange Show Speedway, said: "We're extremely proud to be able to continue our association with Budweiser and all the good people at Anheuser-Busch Sales. I'm sure their involvement will raise the interest in the Legends Cars to new levels."
Legends Cars, which were introduced in April, 1992, are 5/8-scale, full-fendered, fiberglass replicas of the once-popular NASCAR Modifieds powered by 1,250cc Yamaha engines. There are four divisions - Pro (experienced drivers), Masters (40 years old and older), Semi-Pro (novice drivers) and Young Lions (drivers 12 to 16 years old) - and all can be active in the same race.
The first race of the season for the Budweiser Legends Cars will be on opening night, March 20, on a program that also includes Bandoleros, Factory Fours, Pony Stocks and a 100-lap main event for Super Late Models.
Spectator gates will open at 4 p.m., with an on-track autograph session from 6 to 6:30 p.m. and the first race at 7 p.m.
Tickets are priced at $10 for general admission and $8 for seniors (60 and older), students 11 to 18 and military personnel with valid identification, unless otherwise indicated. Children 10 and under are admitted free. A Family Pack, which includes admission for four plus a hot dog and small soft drink for each person, is $40.
In addition, season tickets good for all events are available for $250. They may be purchased at the OSS ticket booth between 10 a.m. and 4 p.m. on Feb. 20 and March 6 or on opening day.
Parking is $5, with entry through Gate 4 off Mill Street.
For information on sponsorship and promotional opportunities, please contact Best in the West Racing by telephone at 909-885-9000 or visit the new web site at www.BestInTheWestRacing.com.
For all other information, please contact Jim Short by telephone at 951-203-2649 or by e-mail at jimshort65@sbcglobal.net.
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As an American Speed Association (ASA)-sanctioned track, Orange Show Speedway is part of the ASA Member Track National Championship.
The goal of the ASA Short Track National Championship is to activate a measuring system which takes into account many variables - such as field size, inversion, wins and number of races in a season - and create a level playing field to determine who is the 'best-of-the-best' of the ASA Member Track Champions nationwide.
The ASA Joe Gibbs Driven National Member Track Champion Award was designed to give the National Champion exposure with one of the top teams in racing - Joe Gibbs Racing. Joe Gibbs Driven Oil, a division of Joe Gibbs Racing, sells the actual oil products developed and used by Joe Gibbs Racing to racers at all levels. More information can be found at www.joegibbdriven.com.
The ASA Member Track program is comprised of a network of short tracks around the United States, as well as a variety of regional and national touring series. For news and information from all the racetracks and tours involved in the American Speed Association, visit www.ASA-Racing.com.
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